Marketing Project Management Software Red Flags You Should Look Out For

Gabby, from Maryland, is planning to start a bakery on her own after saving some money from her previous work for a baking company. This is an idea that she has been dreaming for many years, and finally having a small business on her own is something she is really happy about. However, she is wondering the marketing project management software she will use for the business. Gabby already has seen a comparison of marketing project management software programs online, but she wants to know if there are good and easy-to-understand tips when buying marketing project management software. She asks—

“Hello there. Finally, after years of dreaming about it, I am opening my own bakery which I will call Gabby’s Delights. I know that getting a top marketing project management software tool will help streamline my business and boost efficiency, so I did not lose time and researched. I found an outstanding review of marketing project management software programs being sold in the market right now, but what should I avoid when looking for such as software solution? In short, what should I not look for in a program?” – Gabby, MD

Thanks Gabby. Since you are starting your business, you might want to check out our free side-by-side comparison of the best accounting applications for businesses.

What to not look for in a marketing project management software

What is marketing project management’s main challenge? Generally, it is to align that plans you have with the upcoming opportunities and at the same time react, as quickly and appropriately as possible, to changing conditions in the market. Running and maintaining a market project also entails working with different teams as well as parties.

So when buying a software program for to manage your marketing project, avoid getting a program that has the following:

• The software requires you to access data from different locations. The idea behind getting a software program is you want to streamline all the data you need. If the program does not allow you to do that, then you may want to consider other options. You need your software solution to have all your project files, tasks, discussions, and schedules in one workspace. The program should also allow you or your team members to have access to these records any time.
• It does allow you to re-adjust marketing plans. If the solution does not allow for quick adjustments to your marketing plans, then ditch it. Have a program that allows tweaks or revisions in your marketing plans as you go along.
• It does not sort e-mails. The software application you should get should allow you to sort emails related to the project, saving you a lot of time.
• It does not track your team’s workload. If the program does not monitor your business team’s workload, then it is not a helpful solution to you at all. You need a program that can track the workload of the individual team members, and appropriately adjust when there are new incoming tasks. The solution should also allow you to keep time logs for accounting or analyzing purposes.

So before you buy a software project right away, do some research first. Ask the vendor if you could also try out the demo version first to see if it fits your business needs.

For more information how to improve your marketing project, Inbound Insiders offers 5 tools to supercharge your marketing plans. To understand more about the functions of a project management software program, Techopedia explains succinctly.

By Stephanie Seymour

Stephanie Seymour is a senior business analyst and one of the crucial members of the FinancesOnline research team. She is a leading expert in the field of business intelligence and data science. She specializes in visual data discovery, cloud-based BI solutions, and big data analytics. She’s fascinated by how companies dealing with big data are increasingly embracing cloud business intelligence. In her software reviews, she always focuses on the aspects that let users share analytics and enhance findings with context.